Maximiliano Bracho
General Manager of Varegos for Argentina, Uruguay, Chile and Colombia · Buenos Aires · Member of Vistage, group 135
Accelerating is easy.
The question is where to.
I help you decide where to take your company (business, management and technology, with AI as the accelerator) and get there.
Let's talkExecutive summary
Since 2010 I have worked where business and technology meet: first as a consultant, then leading projects and teams, and today as general manager of a consultancy operating across Latin America and facing a paradigm shift, in its industry and in the world.
A company is worth what it can grow, the margin it sustains, how it invests its capital and how much risk it runs along the way. My contribution is connecting those four things to everyday decisions: which projects to take on and in what order, which processes to fix before automating, and where technology (today, above all, artificial intelligence) truly accelerates and where it only adds noise.
I work from experience: what I do every day running a company, and what I studied to do it better, in project management, enterprise architecture and technology management. The art is in joining the practical with the studied.
Dimensions of work
Running the business
Sales, finance and operations of a company in four countries, with the economic and tax impact of every decision in view.
ValueProfitable growth: selling more without cost growing at the same pace.
General Manager: seven areas, four countries · MBT, Universidad de San Andrés
Strategy and technology
Systems, data and processes that answer to the strategy, not the other way round.
ValueCapital well invested: every peso in technology with a purpose and an order.
ITIL® 4 Strategic Leader · TOGAF® 9
AI and automation
Applying artificial intelligence and automation where the business needs it.
ValueSpeed and productivity, with direction: accelerating where it pays.
MBT thesis on AI agents in SMEs · Claude Certified Architect · n8n Certified Expert
Execution
Projects with scope, time and cost under control, start to finish.
ValuePredictability: what gets decided happens, at the expected cost.
PMP® · Postgraduate, Universidad del CEMA
Processes and data
Seeing how the company really runs, from the data in its own systems.
ValueMargin: finding where time and money leak before investing to fix it.
Engineering in Information Systems, UTN · process mining applied in projects
Security and risk
Anticipating what can go wrong: business continuity, protection of information and the risks of every project.
ValueLess risk: protecting what the company is already worth while it grows.
Risk management in PMP® and ITIL® · General Manager